More on some of what I said in my previous post here:
He also said that, in the future, even the tactical breaks will have a title sponsor of their own. "Just like 'Citi Moment of Success', and 'DLF Maximum Sixes', we plan to introduce sponsored events such as 'TVS Tactical Break', 'Reebok Run-Chase', and 'Dominos Dot-Ball'", said Mr Modi to a stunned audience. When a reporter asked if this didn't amount to rampant commercial exploitation, Mr Modi shot back "You mean 'Coca-cola commercial exploitation'. If you fail to mention the sponsor's name, I will hit you with a 'Lays Lawsuit'".